Compare

A · run_a7e870vsB · run_cb4f29research-briefSwap A and B

Duration: 6.3s -15%; A: 7.4s
Cost: $0.052 +37%; A: $0.038
Tokens: 19.8k -16%; A: 23.6k
Steps: 7 -36%; A: 11
Model changed: GPT-4.1; A: Gemini 2.5 Pro

Steps, aligned

Change	Step	A	B
Same	Input policy check	0.1s	0.1s
Slower	Plan the task	0.8s	1.7s
Same	web_search	0.4s	0.6s
Slower	Retrieve context · top 8	0.3s	0.5s
Same	Decide next step	1.0s	1.4s
Slower	fetch_page	0.3s	0.6s
Changed	Write final answer	0.6s	1.1s
Removed	Decide next step	1.0s	—
Removed	web_search	0.4s	—
Removed	fetch_page	0.7s	—
Removed	Write final answer	1.4s	—

Output diff

− 0 words + 0 words 100% unchanged

Summary: four of the six sources agree that agencies switch tools mainly over client portals, pricing and reporting. The strongest evidence is a 2026 survey of 1,200 agencies and two public case studies. Confidence: high.