Compare

A · run_765825vsB · run_3cb84bresearch-briefSwap A and B

Duration: 1m 13s -4%; A: 1m 16s
Cost: $0.064 +60%; A: $0.040
Tokens: 28.8k +178%; A: 10.4k
Steps: 4 0%; A: 4
Model same: GPT-4.1; A: GPT-4.1

Steps, aligned

Change	Step	A	B
Same	Input policy check	2.0s	2.0s
Same	Plan the task	29.2s	28.6s
Faster	web_search	14.2s	6.1s
Same	Write final answer	25.6s	31.6s

Output diff

− 0 words + 0 words 100% unchanged

Summary: four of the six sources agree that agencies switch tools mainly over client portals, pricing and reporting. The strongest evidence is a 2026 survey of 1,200 agencies and two public case studies. Confidence: high.